Emma Kneriem has gained massive exposure since launching her kitten concept more than 10 months ago.
11 gorgeous Canberrans turned lingerie model super-stars have been in every stretch limousine drive by, and on every red carpet since the label was launched.
Last Tuesday, Meche Nightclub was transformed into a boudoir with Emma’s racy wears on the catwalk, dim lighting and flowing champagne.
The hype surrounding the girl’s playful stage personalities and VIP status has turned the spotlight onto the kittens, with the gorgeous designs taking a back seat.
We spend 5 minutes with Emma K and get back to basics. What’s behind the glitz and glamour?
Why did you decide to go into sleep wear?
I started out designing dresses and seemed to naturally move into sleepwear, with my love for the cute innocent girly aesthetic that seems to be connected with sleepwear.
Let’s get straight to the point – how difficult is it to make a bra?
It is difficult. I leave the everyday bras including maternity, XL sizes, t-shirt bras push ups etc…to the pro’s who sell only these type of bras everyday.
I stick to what I’m good at.
Emma Knieriem lingerie and bras are different in being soft special pieces that are made to be seen. They are functional but not to wear everyday.
What do you wear when you go to bed?
Emma Knieriem of course.
Emma Knieriem is on sale now at www.emmak.com.au or from Benedict house in Queanbeyan.
Stay tuned, the new collection ‘Enchanted Garden’ will be released in August.
