Collaborating with IMAX Corporation, Dendy Cinema will get its first IMAX this year, with Canberra set to be the first location to receive the new cinema screen. The first IMAX location in Canberra, the new state-of-the-art screen is expected to open in November.
“Canberrans have had a long love affair with Dendy Cinemas as the biggest cinema in the territory. We are excited to bring the first ever IMAX to Canberra and continue to deliver exceptional immersive experiences to our loyal customers,” says Dendy Icon Group Chief Executive Officer, Sharon Strickland.
Dendy’s new IMAX will be equipped with IMAX with Laser, the most advanced experience with crystal clear, lifelike images and precision audio. It will also be apart of the groundbreaking 4k laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology. For moviegoers, this means brighter images with increased resolution, deeper contrast and the widest range of colours exclusively for IMAX systems.
“We are delighted to be the first independent cinema circuit to partner with IMAX in Australia and look forward to celebrating this momentous occasion ahead of the blockbuster content slated for this summer holiday season,” says Strickland.
A top priority growth market for the company, Australia is the 11th highest grossing market worldwide for IMAX, despite only having two locations in the country.
“With consumer demand in the country at an all-time high, this new partnership with Dendy Cinemas is a win for fans as we collaborate with new exhibition partners to bolster our momentum in Australia and worldwide,” says IMAX Chief Sales Officer, Giovanni Dolci.
For the latest information on the new IMAX, visit Dendy Canberra’s website.