If Parisian chic was once the pinnacle of what the fashion world aspired to, now its the Scandi look. From furniture design to interiors and down-to-earth concepts like “hygge” (cosiness) and “lagom” (moderation), our obsession with all things Scandi – shows no sign of abating.
We take inspiration from the street style of the Danish capital to find the secret to their aspirational – but not entirely unattainable – look.
- Don’t try too hard – this is key to having that je ne sais quoi yet refreshingly inspiring look.
- Dressing down rather than dressing up for a night out – daring to go low key doesn’t mean being basic. Mixing expensive with street always results in a cool and personal look.
- Mix feminine with masculine to create contrasts to the mix – why not try wearing sneakers with a long gown for a day at the office?
- Clever colour combinations are another favourite – take a playful, colourful and fearless approach to dressing like hot pink and shiny yellow.
- Be comfortable – always.
When in doubt stick to the four Cs: comfortable, classic, casual and cool.
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