They’re not Tom Selleck look-alikes, they’re proud Movember ambassadors. Andrew Barr, Minister for Tourism, Sports and Recreation, Ross Solly, 666 ABC breakfast announcer and Peter Barclay, King O’Malleys Irish Pub owner, all pulled out their best stick-on mo’s, when the month-long charity event was launched earlier this week.

The event has sparked awkward upper lip fuzz on mo-bros around the country, from flamboyant boonie styled, to well kempt Selleck wannabes.

But it’s not just all fun and fuzz. The month-long event raises money for prostate cancer research and depression, aiming to increase awareness and change attitudes towards male health issues.

King O’Malleys Irish Pub will be the hub of all things Movember which will culminate with a Gala where mo-clad men will strut their stuff on the catwalk, competing for the esteemed title “Man of Movember.”

For the duration of the month, King O’Malleys will be encouraging staff and patrons to grow a mo in support of important men’s health issues.

“The fact that the average male lifespan is six years less than females is disturbing. Putting male health issues in the face of the community will help to raise awareness about prostate cancer and depression, as well as raise some much needed funds,” said Peter Barclay, Managing Director of King O’Malleys.

In 2006, 44,756 mo-bros and mo-sistas across the nation raised over $7.3 Million. “I would like to put the challenge out to all wannabe mo-bro’s in Canberra. Ditch your razor for a month and jump on board” said Mr Barclay, who hopes to outdo his mo from last year.

Get mo-growing today and register online at www.movember.com. You can also compete for the biggest porn-star mo at work by signing up for a Movember Office Party- all in the name of charity.

Stay tuned for Movember events at Canberra’s Official ‘King of the Mo,’ King O’Malleys!